This is a logo I made for a project involving the branding of a fake company. I chose to make a gym that was only open at night. The branding as a whole involves a lot of neon lighting with magentas and blues.
We also had to make a mobile app for the business so I modeled it off of other fitness/gym apps while staying close to the style of neon/nighttime St. Louis (where the business is locate.)
Finally, we had to make print advertisements for the business.
